Additional Usage and Interaction Analytics
We also analyse how users interact with specific features of the Website, including:
- Artist cards and judges cards, such as how often cards are flipped to view additional information
- Clicks on linked social media handles associated with artists or judges
- Interactions with our online store, including browsing behaviour and engagement with products
- General site usage and navigation patterns
This information is collected using analytics tools (such as Google Analytics) and similar technologies. Where possible, data is processed in an aggregated and anonymised form and is used to improve Website functionality, content presentation, performance, and user experience.
We use Google Analytics to understand how visitors use our Website. It collects usage data such as pages visited, time spent, interactions, and approximate location. IP anonymisation is enabled where available.